Intro
Our design DNA is rooted in Milan, Italy, where our collections are conceived. Our in-house Italian production is situated in Northern Italy and is supported by specialized European manufacturing .
Craftsmanship
Aureliana sits at the intersection of lingerie-inspired intimacy and sharp, advanced contemporary design. Our aesthetic is defined by a balance of traditional undergarment elements—transparency, lace, and structure—reimagined as essential components of high-fashion outerwear.
Strategy
Creative Direction
Aureliana is the creative realization of Alexandra Toie Ionita, whose career as a fashion editor, journalist, and stylist has shaped her keen eye for the “missing pieces” in a modern woman’s wardrobe. After years of Curating the works of others, Alexandra founded Aureliana, the brand reflects a “stylist’s sensibility”—each piece is designed to be a hero item. By pairing the structural rigor of Italian corsetry with fluid Como silks and French Lace, Aureliana offers a wardrobe that balances strength with a whisper of vulnerability.