Aureliana is a Italian Romanian fashion brand, that draws its inspiration from a mixture of literature and art to create items that are both opulent and escapist.
Philosophy
Our signature piece is the corset, as a form of armour that enchants and empowers.
The Aureliana Woman has a seductive magnetism that has to be feared, as she is alluring, melancholic and devastatingly stunning. Wearing silk kimonos over Chantilly Lace Bustiers, Aureliana plays the part of the temptress, an erotic but invulnerable woman. A nymph in disguised.
Craftsmanship
Aureliana is committed to make beautifully crafted clothes. This is why our premier work in Alta Moda ateliers and have years of experience in old sewing techniques and their meticulous attention to detail is best reflected in our corsetry.
We only use high quality natural fabrics Italian silk, cotton, viscose and wool, France Solstiss and Sophie Hallette Chantilly Lace and Great Britain Velour.
Creative direction
Alexandra Ionita, the founder and designer of Aureliana, was born in Romania in a family of doctors so working in fashion seemed impossible during childhood and adolescence. Although she finished two bachelors degrees in Journalism, PR and Publicity and in Marketing her passion prevailed, so her dissertation was about the social and cultural values of glossy magazines and her thesis featured the particularities of marketing communications in the luxury sector. Alexandra spend her young adulthood living between Germany, Italy, Turkey and Cyprus while commuting to her job as Fashion Editor for Sanoma Hearst in Bucharest. This diverse background is reflected in Aureliana aesthetic, which blends Italian Craftsmanship with fashion-forward sensual and empowering designs.